Here are some of our current clients’ Facebook pages:
CareerBliss is a career community dedicated to helping you find career bliss: happiness in life via happiness at work. Find a happier job: www.careerbliss.com.
www.LuxuryLink.com has been the world’s leading luxury hotel website since 1997, offering unique luxury vacation experiences that will inspire you – at unbelievable prices!
The Official Facebook Page of The Style Network! For more information, visit: www.myStyle.com
Take a look at this article about how effective PR is all about Social Media:
More and more, companies are seeing the value of social media and its impact on business-to-business marketing efforts. Many company leaders and marketing experts are not exactly sure how to leverage social media for these types of relationships. Here are three simple ways to launch your business-to-business social media strategy:
#1: Determine your audience. Like any other marketing channel, it is important to figure out who you want to engage with and why. If you are in the travel and leisure industry and want to grow conversation about your brand to other hotels you need to understand what’s important to these types of clients and where are they already engaging? Twitter and LinkedIn make it easy to follow groups and lists of companies in any particular field.
#2: Engage or die: Brian Solis a renowned social media expert and author of Engage and The End of Business as Usual coined the term “Engage or die” – and he is very much correct. When using social media to communicate with a business-to-business audience it is imperative to engage frequently and be responsive. For example, if you have a Twitter handle and tweet out once a week – you are not likely to garner any results. You get out what you put in!
#3: Measure success: Make sure to track your success. One hotel social media company uses live chats on Facebook each week to communicate marketing tools to their hoteliers. It is a great way to spark engagement and increase leads. The company measures success by tracking a customized hashtag and links back to their website. In addition, they have used a customized Facebook tab to capture emails of hotel managers for future marketing.
Regardless of your industry, there are always ways to find your audience, engage and build lasting relationships. In the end, the issue is not necessarily how but when you want to start leveraging social media for your marketing efforts – and the time is now!
Customers of high-end hotels website Luxury Link travel all over the world. And then many go on Facebook to discuss their experiences with their friends. So no surprise that Luxury Link, which offers trips such as touring vineyards in South Africa and exploring New Delhi’s historic bazaars, decided to use Facebook to reach new customers.
The company started advertising with Facebook Ads in February 2011 to engage with people who love traveling, enjoy luxury, and appreciate the experience Luxury link offers. To expand its customer base, the company now uses Friends of Connections Targeting to target friends of people who have liked its Facebook page Luxury Link.
Alia Henson, Luxury Link’s Social Media Manager, says the company’s overall objective has been to drive engagement and increase brand visibility for the well-traveled luxury customer. To begin her campaign, Alia created a page to generate more awareness.
Once people connect to the page, they can get information about new featured destinations and getaways. She has continued to enhance the page by adding tabs where people can sign up for the Luxury Link newsletter as well as search for hotels.
To fuel engagement, Alia regularly posts questions as status updates on the page. Recently, Luxury Link hosted an hour-long live chat about Fiji during which customers were able to interact with the brand. “Did you enjoy the Live Chat on Fiji yesterday?” a follow-up posts asks. “We want to know what destinations are of interest to you!”
In addition to sprucing up the company’s page, Alia has also introduced the Like button on LuxuryLink.com for nearly every product description page showcasing hotels and resorts. This gives customers another way to connect to the Luxury Link page and receive updates in their News Feed.
With the Like implementation on its website and by running continuous Facebook Ads, the company has grown its fans by 85 percent. Alia now runs Facebook Ads for her page in addition to running them to her website.
She began by running a campaign featuring a contest—the user simply had to like the page and they would have the option to enter themselves to win a trip to Italy, Greece or Guatemala. She used strong calls to action—“Shake off winter with a spring getaway” and Likes and Interests targeting for people she thought would be interested in her offerings. For example, some of these words included “Chanel”, “Fendi official page”, “Prada” or “Starbucks”. She also decided to target users who are married, as she thought these people would be more interested in getaways.
Most recently, Alia has taken advantage of a new type of product on Facebook called Sponsored Stories, which increase the visibility of people’s authentic interactions with brands on Facebook by surfacing them on the right-hand column of Facebook. Sponsored Stories allow her to reach friends of people who are already connected to her page by tapping the power of word-of-mouth referrals.
“Leveraging Sponsored Stories has enabled us to grow our base of like-minded consumers, and increase sales,” says Alia. “We have leveraged several tools such as IngBoo, which helps increase our visibility in the News Feed, so we can maintain a constant presence in our community.”
Alia says her activities on Facebook have been paying off. Traffic to the site from Facebook has increased 100 percent and revenue has also increased as a result. As of mid-August 2011, the company’s page had reached nearly 28,000 fans. Engagement with those fans on Luxury Link’s page has increased 200 percent.
Ever since running ads on Facebook, Alia has been following the comments from new fans who discuss different travel destinations on the page. One woman asked “Do you have anything in NYC…?” and another user responded with a link to Luxury Link’s New York City listings. In effect, the Page has become a central place where people are able to share information and learn from each other.
Alia plans to continue advertising with Facebook, as she is launching the second phase of Luxury Link’s marketing campaign. She plans on using “page post like” and “domain like” Sponsored Stories to increase visibility to destinations, properties, and Luxury Link as a whole.
She also plans to continue to grow engagement by using Facebook Ads to increase attendance to Luxury Link events such as its Live Travel Discussions with industry experts on its Facebook Page. “Our goal is to continue to grow revenue by offering relevant content to our community and continuing to be the leader in social media marketing for the luxury travel industry,” she says.
Various social media avenues such as Facebook, Twitter and LinkedIn have had a powerful impact on the PR industry. It’s provided the opportunity for PR professionals to reach their audience, and extend their reach well beyond the traditional media outlets. PR has become more than just about media placements, it’s about generating business and results. Whether it’s with your clients, the media, or particular organizations of interest- social media has become a powerful tool in reaching across a larger spectrum than ever before.
Check out this article explaining the importance of PR and getting the word out about your product or service: